Consistency and energy for Comm100
Comm100 offers live chat, chatbots, knowledge base, and ticketing solutions to enhance customer support and communication for businesses.
Types of projects
Brand Refresh • Web Images • Campaigns • Office Graphics • Decks
Industry
B2B SaaS • Customer Support • Enterprise & SMB
Brand refresh
Comm100 needed a brand refresh in order to inject some new energy into its visuals. While we kept the original logo, I chose new colours, font and graphic elements to be used in all collateral, from website to printed material. The resulting visuals brought visual excitement and cohesion to the brand.
Website
Comm100's website went through constant iterations. Our goal was always to communicate product features and value to the reader, while segmenting potential clients into their industries and speaking to their specific needs. I observed analytics, heatmaps and conversions to inform design revisions.
Home page
Enterprise page
ROI Calculator
I was tasked with designing an ROI calculator page to add to Comm100's stretegy of providing personalized content to generate MQLs and facilitate sales. I collaborated with the VP of Product Marketing and Communications to decide on inputs and outputs, and designed a page and downloadable report that were dynamic and interactive. The resulting page became a valuable sales asset.
Calculator page
Campaigns
I designed digital ads and landing pages for different campaigns, always analyzing metrics and iterating design, message and targeting alongside the Demand Generation team. Ultimately, slashing Cost Per Acquisition (CPA) by 87%.
Office graphics
When Comm100 moved to a larger office, I took on the challenge to design vynil graphics for the glass walls, providing both privacy and brand presence to be enjoyed by visitors and employees alike
Content
During my tenure at Comm100, we published countless reports, e-books and white papers. I designed each one in collaboration with the content team, assuring their readability, consistency, and adhesion to brand guidelines.
Working with Juliana is a true pleasure. Not only she's a fantastic designer with a great sense of space, but she also has a solid understanding of branding and digital marketing, including web design, advertising, landing pages, and conversion optimization - a rare mix to find. Juliana is incredibly versatile, open to change, and always ready to learn making her super easy to work with.
Impact
All ducks in a row
Website, marketing collateral, event materials, content and even office graphics were visually consistent and part of a family.
Successful campaigns
Our campaigns were ever evolving, and consistently produced results on par or better than bechmarks for the industry
Sales tools for the win
The ROI calculator page was such a success for the sales process, that we created 2 more calculators for other features.